VW
In 2002 working with William & Mitchell we were approached by Leigh VW of North Carolina who were looking to appeal to there higher end market with some viral materials for the unannounced "VW Touareg."   I came up with the idea of using map lines and VW symbolism to show this is a vehicle that can travel anywhere, and everywhere you go there is a VW. We kept the work simple and clean and the copy headlines in german. In the same tune as VW's proud "Drivers Wanted" headline we suggested that VW Touareg Drivers were more "Adventures Wanted."